There's Ugly. Then There's Betty

Ugly Betty follows the daily life of Betty Suarez, a promising college graduate from a struggling Latino family in Queens. She was promptly rejected at a "job interview" at Meade Publications in Manhattan based solely on her appearance (thus the series' title).

However, company CEO Bradford Meade spots her and has her hired as an executive assistant to his son Daniel Meade, the newly-installed Editor-in-chief at MODE magazine. Bradford is primarily motivated by his wish for Daniel to stop bedding his assistants, particularly after catching him having sex in his office with one potential applicant. Betty is not very interested in fashion and is sometimes clueless about the company's motives and organizations, although she has expressed a passion for photography.

Betty finds herself helping Daniel both personally and professionally. Daniel at times has been labeled a "himbo" and a "manwhore" (the latter quoted from the fictional Fashion TV). Daniel has always been outshone by his brother Alex Meade. He has no confidence in his own abilities, except as a lothario.

He is not experienced in the fashion industry and was placed as the Editor-in-chief of MODE solely based on his namesake. However, as the story progresses so does Daniel's potential. Both outsiders in their own way, Daniel and Betty form an unlikely team, each helping the other navigate the choppy waters of NYC's fashion scene.