Airs: Weekdays 5:40PM

Category: Soap

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For over one-third of a century, those words have introduced and underscored one of daytime drama’s rare mainstays. NBC’s “Days of our Lives,” which turns 40 this November, first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later. Today, it remains a consistent favorite among viewers of daytime television serials.