Airs: Friday 10:00AM
Thousands of South Africans depend on the dedicated people who work in the Emergency Services industry on a daily basis. These courageous men and women give 100% to perform a duty that at times could ultimately save the lives of strangers who need their skills and expertise.
This year, 16 semi-finalists were selected for the 2012 Centrum® Guardian Project. They will all be profiled on SABC 3 in a 13-week documentary drama series called Centrum® Guardians 2012, hosted by Ruda Landman, renowned television personality and journalist. Ruda said, “Shooting this series with the people in the Emergency Services has inspired and humbled me. They are remarkable: passionate, dedicated, and trained exceptionally well. This series will make South Africans proud.”
The episodes are dramatic re-creations of the incidents that the semi-finalists were nominated for (by their peers). Viewers will get to ‘meet’ the semi-finalists, watch their stories and then vote for the Guardian or team who inspires them to live life at 100%. Centrum® Guardians 2012starts on SABC3 on Thursday the 19th of July at 22h10 with repeats on Fridays at 10h00.
Voting for the semi-finalists will be open to the public on 1 July 2012 and close on 30 September 2012. Voting for the four finalists will open on 4 October 2012 and close on 7 October 2012. The winner will be announced on 9 October 2012 at the finale ceremony and 11 October on TV. Voting can be done via SMSing the trait of the Guardian or team to 33123 and proceeds from the SMS votes will go to the base station of the Guardian or team that was voted for. Alternatively, ‘Like’ the Facebook page (www.facebook.com/centrumguardian) or log on to the website (www.centrumguardian.com) or mobisite (www.centrumguardian.mobi).
A panel of judges that are made up of senior representatives from various Emergency Services disciplines chose the 16 semi-finalists from over 70 nominations received from the Emergency Services industry. These disciplines are the SA Private Ambulance and Emergency Services Association (SAPAESA), National Committee on Emergency Medical Services (NCEMS), Southern African Emergency Services Institute (SAESI), Fire Protection Association of Southern Africa (FPA), Institution of Fire Engineers (SA) (IFE), National Sea Rescue Institute (NSRI), SA Red Cross Air Mercy Services, National Disaster Management, South African Petrochemical Fire Chiefs Committee, Pfizer Consumer Healthcare, Netcare 911 and ER24.
The Centrum® Guardian Project is a social responsibility initiative that has been run for five consecutive years by Centrum®, the world’s number one multivitamin. It recognises and rewards the acts of courage and self-sacrifice that the people who operate in the Emergency Services industry demonstrate whenever they put their uniforms on and go to work each day. For further information about the semi-finalists and the project, please visit www.centrumguardian.com.