LOS ANGELES, CA…Tuesday, March 23, 2010 will mark the 23rd anniversary of THE BOLD AND THE BEAUTIFUL’s premiere on the CBS Television Network. 

Since the its premiere on March 23, 1987, the critically acclaimed series has received 143 Daytime Emmy® Award Nominations and 41 Daytime Emmy® Awards, including their first for Outstanding Daytime Drama Series in 2009, by the National Academy of Television Arts and Sciences. Additionally, THE BOLD AND THE BEAUTIFUL has garnered worldwide acclaim, and in 2009 was named the recipient of the Golden Nymph Award at the International TV Audience Awards in the “Telenovela/Soap Opera” category at the Monte Carlo Television Festival awards ceremony for the fourth consecutive year, confirming that in its genre, with an estimated 35 million daily viewers, it remains the most watched daily drama in the world.

Created by the late daytime drama legend William J. Bell and his wife, Lee Phillip Bell, their son Bradley P. Bell took the helm of the show in 1992.

“Twenty-three years on television is an incredible collaborative achievement,” said Bell.  “I’m grateful to the many talented artists and professionals who labor tirelessly to bring THE BOLD AND BEAUTIFUL to life.  I give heartfelt thanks to our loyal viewers, and to CBS, for their steadfast support.”

For more information visit: www.boldandbeautiful.com.